- Someone searches their problem, sees your ad and lands on a page made for that problem.
- Every enquiry gets a text and email reply within seconds, then reminders until they book.
- A paying client's value goes back to Google, so bidding learns which searches turn into clients.
- You fill in a short intake. Everything else is set up and tested for you.
The system in one picture
A person searches for help, sees your ad, lands on a page made for their problem, gets an instant reply, books a consult with you, and the result goes back to Google so it finds more people like them.
- Step 1 · SearchSomeone searches their probleme.g. panic attacks, overthinking, tried CBT
- Step 2 · AdYour Google ad showsOnly to people physically in your area
- Step 3 · PageA fast page for that issueSpeaks to what they searched, with real reviews
- Step 4 · Follow-upInstant text and emailEvery enquiry answered in seconds, reminders sent
- Step 5 · ConsultThey book a free consultStraight into your calendar
- Step 6 · LearnThe sale goes back to GoogleBidding learns which searches become paying clients
Each step fixes a place where most practices lose people. The ad reaches people while they're actively looking. The page speaks to what they searched. The follow-up stops enquiries going cold while you're with a client. Step 6 is what makes the whole thing improve over time.
Steps 1 and 2: the right searches, in your area only
Your ads show for the problems people type into Google, and only to people physically in your area.
Most bookings don't come from "hypnotherapist near me". They come from people describing what they feel, or what they've already tried. So the campaigns are built around issues like anxiety, panic attacks, overthinking, phobias and sleep, each with its own ads.
Location targeting is set to people who are actually in your area, not people merely "interested in" it. Every account also starts with a base list of 800+ negative keywords, so you don't pay for students, job seekers or people after something free.
Step 3: a page made for what they searched
Each issue sends people to a fast page that talks about their problem, shows real reviews and makes booking easy.
A generic homepage listing twenty issues converts poorly. A page that opens with the exact thing someone searched, answers "how is this different from what I've tried?" and shows a clear next step books far more consults. The page, booking calendar and forms are built for you as part of setup.
I only take one hypnotherapist per area, so the first step is checking yours is still free. Takes two minutes.
See if my area is freeStep 4: instant follow-up
Every enquiry gets a text and email reply within seconds, then reminders, so nobody goes cold while you're in session.
This is the step most practices underestimate. Someone anxious enough to search at 9pm is often looking at two other practitioners too. The first to reply usually gets the booking. The follow-up runs automatically, and calls come through a dedicated number that rings your mobile.
Step 5: the booked consult
People book straight into your calendar, and you're notified the moment they do.
From there it's your skill that turns a consult into a client. You run the session your way.
Step 6: Google learns which searches become clients
When a consult turns into a paying client, that value goes back into Google Ads. Over time, bidding shifts towards the searches that actually make you money.
Without this, Google optimises for form fills, and plenty of form fills come from people who were never going to buy. With it, the account learns the difference. That's why the first three months are a pilot: the system is learning your area.
What you do, and what I do
| You | Me |
|---|---|
| Fill in a short intake: your services, fees, area and reviews | Build the ads, page, calendar, phone number and follow-up |
| Connect your calendar and add a card for ad spend | Test everything end to end before it goes live |
| Reply to enquiries and run your consults | Monitor and optimise the account, and report in plain English |
After you sign up it's simple: build, launch, then a three-month pilot while the system learns your area. Prices are on the pricing page, and real numbers are on results.
Frequently asked questions
Do I need my own website?
No. The landing page, booking calendar and forms are built as part of the system. You can keep your existing website as well.
What do I need to do each week?
Reply to enquiries quickly and run your consults. The ads, pages and follow-up are managed for you.
How do you know which searches become clients?
Booked and paying clients are recorded in the CRM, and that value is sent back to Google Ads against the click that brought them in.
Is this social media advertising?
No. It's Google Search ads, which reach people while they're actively looking for help.
What sets how fast I can go live?
Mostly how quickly the intake, calendar connection and payment details come back. The build itself is done for you.
I only take one hypnotherapist per area, so the first step is checking yours is still free. Takes two minutes.
See if my area is freeFounder of HypnoLeadFlo. I've spent 12+ years running Google Ads for hypnotherapists and nothing else, across Australia, the UK, the US and Canada. My clients' campaigns have generated $6M+ in client bookings. I only work with one practice per area.