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Hypnotherapy marketing blog

One practical post a week on getting more paying hypnotherapy clients, written by James Brine from what we see running Google Ads for hypnotherapists only.

Latest posts

2 November 2026 · Google AdsGoogle Ads fees explained: what goes to Google, and what comes to usRunning Google Ads through HypnoLeadFlo means two separate payments with two different jobs. Here's where each one goes, who decides the amount, and how to judge whether the whole thing is paying its way.31 October 2026 · Follow-upCRM for hypnotherapists: the four jobs it needs to doForget the feature lists. The four jobs a CRM has to do for a hypnotherapy practice, what to look for in each, and the order I'd set them up in.31 October 2026 · Google AdsWhy Google Ads can spend twice your daily budget, and when it's a real problemGoogle's up-to-2x daily rule, the 30.4x monthly limit that protects you, and the four checks I'd run if a month really does go over.31 October 2026 · Google AdsGoogle Ads didn't work for your practice? The 6 usual reasonsOne of the objections I hear most, taken seriously: the six set-up problems I find in old hypnotherapy accounts, how to check yours, and what I'd do in the first 30 days of a restart.31 October 2026 · Getting clientsGoogle Business Profile for hypnotherapists: what to put in each sectionA practical walk-through of the free Google listing for a hypnotherapy practice: what to write in each section, how to get reviews without breaking Google's rules, and what Google says actually helps you show in the map.31 October 2026 · Google AdsCost per lead vs cost per booked consult: the number that pays your practiceWhy a cheap enquiry can be the most expensive one you buy, what each Google Ads number actually tells you, and how to track cost per booked consult and per client in a simple CRM.31 October 2026 · Follow-upThe 10pm enquiry: how fast should you reply to a new hypnotherapy client?Why the gap between an enquiry and your reply can cost you as many bookings as weak ads, the follow-up sequence we run so nobody waits, and what to say in the first message.31 October 2026 · Getting clientsHypnotherapy marketing budget: how much should you spend?A plain way to set a monthly marketing budget for your practice: start with the clients you need, work back through your consults, and put a price on it using real cost figures from accounts we run.31 October 2026 · Getting clientsSEO or Google Ads for hypnotherapists: which should you do first?Our own SEO numbers after the first few weeks, what Google Ads did for one practice in a single month, and the order I'd do them in.

Guides

The longer guides: Google Ads, costs, websites and the searches that book consults. Kept up to date.

What People Search Before Booking Anxiety Hypnotherapy (12 Months of Real Data)We traced 12 months of booked consults across 12 live anxiety-hypnotherapy accounts back to the Google searches behind them. Most people who booked never typed "hypnotherapist near me". Here's what they searched instead, and what it means for your website, ads and consult calls.Google Ads for Hypnotherapists in AustraliaWhat Google Ads looks like for an Australian hypnotherapy practice: a real cost per booked call from a long-running Australian account, how we set campaigns up here, and an Australian client in her own words.Google Ads for Hypnotherapists in CanadaWhat Google Ads looks like for a Canadian hypnotherapy practice: a real Canadian account in dollars, the settings that matter near the US border and across time zones, and a Canadian client in her own words.Google Ads for Hypnotherapists in the UKWhat Google Ads looks like for a UK hypnotherapy practice: real figures in pounds from UK accounts we run, how we set campaigns up for British towns and cities, and three UK clients in their own words.Google Ads for Hypnotherapists in the USWhat Google Ads looks like for a US hypnotherapy practice: how we set campaigns up for American cities, the text-message registration every US practice needs before launch, and a US client in her own words.Google Ads for Hypnotherapists: What Books Clients and What Wastes MoneyHow to run Google Ads that book paying hypnotherapy clients, not just clicks, from 12+ years of running accounts for hypnotherapists only and real search data from 12 live anxiety practices.How to Get Hypnotherapy Clients: 7 Ways, Ranked by SpeedThe ways to get more paying hypnotherapy clients, ranked by how fast each one turns into a booked client, with real search data, a 30-day plan and how to convert consult calls.How Much Do Google Ads Cost for Hypnotherapists?Real budgets and cost per booked consult from practices we run, plus the simple maths that turns an ad budget into paying clients, so you can work out whether it's worth it for your practice.How to choose the best marketing agency for hypnotherapistsThe five kinds of help available to a hypnotherapy practice, compared fairly, plus the questions that separate an agency that books clients from one that sends reports.Hypnotherapy Marketing: An Honest Guide to Every ChannelMarketing for hypnotherapists compared channel by channel on speed, cost, effort and predictability, with a clear order for what to do first at your practice's stage.Hypnotherapy Website: Why Most Don't Book Consults (and What Does)Most hypnotherapy websites get visitors but few enquiries. Here's what a page that books consults has, what people search before they land, and a homepage vs landing page checklist.

Want more booked consults without more marketing work?

I run Google Ads, the landing page and the follow-up for one hypnotherapist per area across Australia, the UK, the US and Canada. If your area is free, I'll show you what I'd build.

See if my area is freeOr book a strategy call with James